Until now, many hair care products were known for their strong presence—artificial fragrances and harsh ingredients were often more popular and widely sold. While there are some popular and high-quality products among them, it was always the products that chose the hair.

Now, we are entering an era where the hair chooses the product.

Everyone has different hair types, and when hair care products mix with individual body chemistry, the resulting scent is also different for each person. There is a unique color, fragrance, and texture that only that individual can produce—there are no two exactly alike.

That’s why organic and natural products have become indispensable, and the demand for them is naturally growing.

CRES products help bring out your unique “color” that belongs to no one else but you.