With 2.4 million followers, color-master Guy Tang (@guy_tang) is shaping this year’s global salon trends.

As the founder of #mydentity, he’s pushing boundaries with his #SuperPower direct-dye line—pigments so vivid they look lit from within. His newest breakthrough, “Cohesive Color Transformation,” delivers full grey coverage and dimensional depth in a single session. For Spring/Summer 2025, Tang recommends pairing “Phoenix Fire” and “Crimson Spell” for a molten root-age effect, or creating a lightning-fade ombré with “Lightning Bolt.” “2025 will be all about hyper-personal color—statement shades translated into everyday wearability,” he says, a vision already catching on at VIANGE. We’ve brought Tang’s signature balayage methods into our own menu, so clients can experience next-level, customized color with unmistakable #GuyTang brilliance.