Hello everyone,
This is Yumi, a stylist at Viangehair Fuga.

Happy New Year, and thank you as always for your continued support.
We hope you had a wonderful holiday season.

For today’s blog, I’d like to talk about hair color fading, a concern many of our clients bring up—especially during the winter months here in the Bay Area.

Why Does Hair Color Fade So Quickly?

Many clients tell us:

• “I chose a deeper color for winter, but it faded faster than expected.

• “My color doesn’t last like it used to.

There are three main reasons why hair color fades quickly.

1. Hair Damage and Cuticle Condition

One of the biggest reasons for color fading is damage to the hair cuticle.

When the cuticle is damaged, hair loses its ability to retain color pigment, causing the color to fade faster.
This is especially common for hair that is:

• Frequently colored

• Chemically treated (bleach, perm)

• Dry or brittle due to seasonal dryness

Using leave-in oils or creams after washing helps moisturize the hair and reduce dryness and damage, which supports better color retention.

2. Using Shampoos That Are Too Strong

Another common cause is using shampoos with strong cleansing power.

While they remove dirt effectively, these shampoos also strip away:

• Necessary natural oils

• Hair color pigments

If you’ve recently colored your hair, we strongly recommend using a color-safe shampoo, especially during the first few weeks after your appointment.

3. Leaving Hair Wet After Washing

Leaving hair wet for long periods can also cause color fading.

When hair is wet, the cuticle remains open, making it easier for color to escape.
This is why it’s important to:

• Gently towel-dry your hair

• Blow-dry thoroughly as soon as possible

Proper drying helps close the cuticle and lock in color.

Professional Advice from Viangehair Fuga

If you notice your hair color fading faster than usual, don’t hesitate to ask your stylist.
At Viangehair Fuga, we always tailor advice based on:

• Your hair condition

• Your lifestyle

• Your home-care routine

We also recommend Ametsuchi Shampoo & Conditioner, which are gentle on the scalp and designed to help protect hair color while maintaining moisture balance.

Winter Hair Color Care in the Bay Area

California’s dry winter air can be tough on colored hair.
A consistent routine with the right products can make a big difference in:

• Color longevity

• Hair shine

• Overall hair health

If you’re unsure which products or care routine suits you best, we’re happy to guide you during your visit.