I would like to tell you about the men’s grooming trends in Japan. Japanese men have started to take care of their looks many years ago. As far as I know, most Japanese men trim their eyebrows, and they usually start trimming them at the age of high school. 

So, what’s the trend now? Believe it or not, men’s cosme is viral now. The basic skincare? Of course. Today, department stores are expanding the floor for men’s cosmetics. Not only skincare products but makeup products, too. Using basic skincare products is a common thing for the young generation today. For instance, my nephew is not into using BB cream yet, but the facial pack regularly. 

Men’s grooming is becoming popular in the business scene also. Their regimen is to take care of their hand and fingers for their confidence and to be presentable to their clients at the business meeting. 

Our product line, CRES, has collaborated with a famous Japanese men’s magazine since last year. The magazine staff found our Nukka nail oil and Peau nue on our Instagram.

That is how we started the collaboration and how I learned about men’s grooming on the business scene.

Nukka nail oi: Rice bran oil moisturizes the nail's cuticle and promotes healthy growth.

Peau nue Noir: Apple stem essence, hyaluronic acid, and jojoba oil rejuvenate the skin of your hands and fingers.

Let your clients be charmed by well-groomed hands at the presentation!