I have some exciting news to announce today. As mentioned in the blog previously, the Sènon Scalp Lotion is one of the best-selling products from CRES. It has gained popularity among readers of the Japanese magazine OCEANS after being discovered on Instagram. The product is now exclusively available for purchase through online sales via the magazine.

The lotion is marketed under the name "Heads up Lotion" and features a California-themed package, giving it a fresh and vibrant image. It has been well-received by Harley-Davidson Japan and was even sold at the BLUE SKY HEAVEN event in a special Harley-Davidson edition package.

Japanese bikers appreciate this lotion for its effectiveness in addressing scalp issues caused by wearing helmets after long rides, as well as for its role in maintaining good hygiene and preventing odors. As someone involved in the development of CRES products, I find it truly gratifying to see them being loved in so many different contexts.